Factsheet

The Added Value Group helps solve clients' central marketing questions about market, equity, positioning, innovation and communications. The Group was formed in October 2004, by bringing together three leading agencies from within WPP - the German-based Icon Brand Navigation, the US-based Diagnostic Research and the UK-based Added Value - to form a new kind of global brand development and marketing insight company.

Our acquisitions of companies like Oracle Research in China, and innovation consultancy Cheskin in the USA, and most recently, Saffron Hill in Singapore and the Philippines, have reinforced our presence in those markets and strengthened our offer and expertise. These acquisitions, in addition to our strategic partnership with Stratosfera in Poland and joint venture with Young&Rubicam in Russia, illustrate our commitment to providing clients with expertise across all major markets, including the world's most exciting and fastest growing.

Added Value Group operates under the business names Added Value, Icon Added Value, Oracle Added Value, Cheskin Added Value, AV-Stratosfera and Added Value Saffron Hill.

The Group is now one of the largest operations within WPP's Kantar division.

Reach:
Added Value has 22 locations in 14 countries on 5 continents, operating in the UK (London), France (Paris), Spain (Barcelona and Madrid), Italy (Milan), Germany (Nuremberg), Poland (Warsaw), Russia (Moscow), South Africa (Cape Town and Johannesburg), USA (New York, Los Angeles, Redmond and San Francisco), Australia (Sydney), China (Hong Kong, Beijing, Guangzhou and Shanghai), India (Mumbai), Singapore and The Philippines (Manila).

We have experience in over 150 markets.

Our clients:
We work for iconic brands, both big and small, around the world. Many of our clients are Fortune 500 companies, but we work with start ups and challenger brands too.

Sectors include:
We have experience in almost every sector, including
Technology
Telecommunications & Media
Automotive
Fashion & Luxury
Energy & Utilities
Consumer Goods
Financial Services
Retail
Leisure & Travel
Healthcare
Government & Organisations
Services

Executive Committee:
Global CEO: Janine Hawkins
Non Exec Chairman: Marc Agostini
Global CFO: Cathy Lindquist
Global CMO: Paul McGowan
CEO, USA: Maggie Taylor
CEO, Germany: Chris Prox

Services include:
MARKET
Consumer Inspiration
Qualitative & Quantitative research
Market Segmentation
Brand Portfolio Strategy
Cultural Inspiration
Digital Inspiration
Trends

EQUITY
Equity Management
Brand Iconography
Brand Stretch

POSITIONING
Brand Positioning
Cultural Capital & Insight
Character Creation
Sustainable Positioning Platform

INNOVATION
Philosophy
Ideation
Digital Ideation
Fastrack
Optimisation
Sustainable Innovation
Concept development & evaluation

COMMUNICATION
Copy Testing
Tracking
Semiotic Audit
Brand communications decoding
Channel & Message planning
Connectivity

OTHER
Internal Alignment
Constructive problem solving
Capacity training

Our wider network:
Kantar
The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies - including the recently-acquired TNS - the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.

The Kantar Group is a wholly-owned subsidiary of WPP plc. For further information, please visit us at www.kantar.com

WPP
WPP is the world's largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 135,000 people (including associates) in 2,400 offices in 107 countries.

For more information, visit www.wpp.com .